同理Empathy
先理解宠物与人的真实处境，再定义问题，不替任何一方想当然。Understand real circumstances before defining the problem, making assumptions for neither side.
关于培迪About PEIDI
认真理解每一种生命，
也认真设计每一天。Understand every life.
Design every shared day.
我们的起点Our beginning
WHY PEIDI问题不在于宠物用品太少，而在于真正理解彼此的设计还不够多。The world has enough pet products. It needs more designs that understand both sides of the bond.
培迪从共同生活中的细节出发：宠物为什么拒绝某个物件？人在忙碌时如何仍然给出有质量的陪伴？一件产品能否同时尊重动物天性、人的使用习惯和家庭空间？PEIDI begins with small questions from shared life. Why does a pet reject an object? How can busy people still offer meaningful attention? Can one design respect animal behavior, human routines and the home at once?
这些问题没有一劳永逸的答案。我们的工作，是持续观察、邀请专业意见、制作原型、在真实家庭中验证，再诚实地说明产品能做什么、不能做什么。There is no permanent answer. Our work is to observe, seek qualified expertise, prototype, test in real homes, and communicate honestly about what a product can and cannot do.
我们坚持的四件事What guides us
温和，不等于含糊。Gentle does not mean vague.
每一个决定都要能被解释、被验证，也能在不同文化与家庭中被理解。Every decision should be explainable, testable and understandable across cultures and homes.
证据Evidence
区分观察、推测与科学结论，不以未经支持的健康功效推动销售。Separate observation, hypothesis and scientific conclusion. Never sell through unsupported health claims.
清晰Clarity
说清材料、适用范围、限制和维护方式，让用户做知情选择。Explain materials, intended use, limitations and care so people can make informed choices.
长期Longevity
优先耐用、易维护和可替换设计，减少不必要的更新与浪费。Prioritize durability, maintainability and replaceable parts to reduce needless replacement and waste.
我们的工作方法How we work
把测试放进真实生活。Test where life actually happens.
从行为观察到材料与结构验证，再到不同家庭的使用反馈，每一步都留下可追溯的依据。正式上市前，产品还需完成目标市场要求的安全、标签与宣传审查。From behavior observation and material validation to feedback from different households, each step leaves a traceable basis. Before launch, every product also requires market-specific review of safety, labeling and claims.
01观察需求，不制造焦虑Observe needs without creating fear
02与合格专业人士共同审视Review with qualified professionals
03用原型验证行为与维护路径Prototype behavior and maintenance paths
04按销售地区完成合规上市Complete local compliance before launch
全球设计基线Global design baseline
同一份尊重，不同市场逐项落实。One standard of care, localized market by market.
动物福利优先Animal welfare first
不鼓励惩罚、强迫或违背物种天性的使用方式；说明监督要求和不适用场景。No punitive, forced or species-inappropriate use. Supervision needs and exclusions are made clear.
产品信息可核验Verifiable product information
材料、尺寸、原产地、护理方式与警示语依据实际供应链和当地标签规则发布。Materials, dimensions, origin, care and warnings reflect the actual supply chain and local labeling rules.
个人信息最小化Data minimization
只为明确目的处理必要数据，不出售个人信息，并提供访问、更正、删除与反对渠道。Process only necessary data for stated purposes, never sell personal data, and provide access, correction, deletion and objection channels.
无障碍与包容Accessible and inclusive
以清晰语言、键盘操作、对比度和减少动态等方式，让更多人平等获取信息。Use plain language, keyboard access, contrast and reduced motion so more people can access information equally.
合作与交流Work with us